Tampa medical health insurance tech company Benefytt Technologies names recent CEO


Published Jun. 13|Updated Jun. 13

Tampa medical health insurance tech company Benefytt Technologies has picked a recent leader.

Todd Baxter has been named CEO of Benefytt, a medical health insurance marketplace and distributor of Medicare-related plans. The Carrollwood company was acquired by private equity firm Madison Dearborn Partners in 2020 in a deal value $625 million.

Baxter replaces interim CEO Domenick DiCicco, who will remain the corporate’s general counsel after filling in for former CEO Gavin Southwell. Baxter is the previous executive vice chairman and chief services officer of the background screening company HireRight.

Todd Baxter was named CEO of Tampa health insurance tech company Benefytt Technologies on  June 13, 2022.Todd Baxter was named CEO of Tampa medical health insurance tech company Benefytt Technologies on June 13, 2022. [ Benefytt Technologies ]

“I’m grateful for this chance to steer Benefytt and take part the corporate’s mission to support and improve the medical health insurance enrollment experience for countless Americans,” Baxter said in an announcement. “I actually have been incredibly impressed with Benefytt’s dedication to delivering modern and highly-personalized healthcare insurance solutions, and I stay up for introducing my insights and expertise for the advantage of our teams, industry partners and customers.”

Related: Tampa tech company Benefytt sets $625 million sale to personal firm

Founded in 2008 and formerly often called Health Insurance Innovations, Benefytt was once one in every of Tampa Bay’s fastest-growing public corporations, with revenues of $381.8 million in 2019. It’s also had legal challenges, facing multiple state investigations and state and federal lawsuits into its sales and marketing practices, which complaints said involved selling “virtually worthless” plans. As The Recent Republic highlighted last yr, Benefytt is the parent of TogetherHealth, which runs Medicare insurance ads featuring stars like Joe Namath, William Shatner and Jimmie Walker.

“We’re pleased to welcome Todd to Benefytt and imagine that he brings beneficial perspective and operational expertise, which is able to allow the corporate to reach the evolving Medicare market,” Benefytt board member Vahe Dombalagian said in an announcement. “As Benefytt strengthens its leadership position within the medical health insurance technology market, we stay up for working closely with Todd, Domenick and your complete leadership team to support Benefytt’s continued transformation and progress in its next chapter.”


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