Star Health, Common Services Centers partner to make medical insurance accessible in rural India

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Bhubaneswar: Star Health and Allied Insurance Co. Ltd., one among the leading standalone medical insurance corporations within the country, and Common Services Centers (CSC), under Ministry of Electronics & Information Technology, have partnered to offer over 5 lakh CSCs access to a select range of Star Medical health insurance products, specially designed to fulfill the needs of rural customers, across tier-II, tier-III cities and rural markets pan India.

The CSCs will provide a number of special features to the agricultural customers, including a big bouquet of e-services though a single delivery platform, localized help-desk support, and sustainability of VLEs through a maximum commission sharing model of operation.

A self-sustaining network of over 5 lakh CSCs in Gram Panchayats which might be managed by Village Level Entrepreneurs (VLEs) will enable quick access to medical insurance products on the last mile. Through its network, CSC will offer a series of helpful products for the agricultural markets like Family Health Optima Insurance Plan, Accidental Care Individual Policy, Star Micro Rural and Farmers Care, and other such products to fulfill the medical insurance needs in these regions.

Anand Roy, Managing Director at Star Health and Allied Insurance Co. Ltd., said “As medical insurance specialists, we’ve all the time been on the forefront in identifying opportunities and designing medical insurance products that profit the masses. This tie – up with CSC is a large step towards our endeavour of providing quick access and more alternative of medical insurance products that meet specific needs of the people in rural India. CSC’s robust network and presence across India makes them an excellent distribution partner for this initiative.”

Commenting on the tie-up, Mr. Sanjay Kumar Rakesh, CEO, CSC SPV said, “In rural and underserved areas, there may be ignorance on medical insurance products. Large numbers of Indians will not be covered by any government or private medical insurance schemes. Out of pocket expenditure on health is a significant reason for relapsing into poverty for a lot of families within the country. Through our partnership with Star Health, we’ll work towards increasing insurance awareness and penetration by encouraging rural communities to take a position in medical insurance for his or her financial security.”

This tie-up is a step towards increasing medical insurance penetration in rural India. Concurrently, the added distribution network will help Star Health expand its market share and strengthen its presence across the country.

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