SmartConnect Chooses BrandMuscle for Brand Management to Help Customers Explore Health Insurance Options – InsuranceNewsNet


Leading Medicare Enrollment Service Leverages BrandMuscle to Equip HR Clients With Co-Branded Marketing Materials to Help Employees Explore Medicare

CHICAGO, Sept. 22, 2022 (GLOBE NEWSWIRE) — SmartConnect, a first-of-its-kind service specializing in connecting businesses to Medicare, has chosen BrandMuscle for his or her brand management needs. SmartConnect offers Medicare enrollment services to corporations of all sizes across the U.S. as an extension of their HR and advantages departments. BrandMuscle’s proven brand management capabilities will enable SmartConnect’s internal team to create customized, co-branded marketing materials on Medicare education, resources, and enrollment services, tailored to every of SmartConnect’s over 1,000 partners.

Based in Kansas City, MO, SmartConnect helps businesses develop into stronger advocates for the Medicare-eligible adults they employ. Adding SmartConnect’s Medicare enrollment services to corporate profit offerings helps corporations retain talent by demonstrating the long-term value provided to the senior worker. SmartConnect works with people individually to uncover cost savings and extra advantages — backed by over a decade of industry leadership.

Until now, SmartConnect’s internal team had been customizing their marketing assets manually. Their previous brand management system was not robust enough to offer efficient levels of customization, including accommodating a partner-specific URL feature. With BrandMuscle, SmartConnect will have the ability to scale and simply market to every of their partners’ Medicare-eligible employees, using customized emails and brochures that feature such variable fields because the corporation’s name, logo, HR department contact information, and a dedicated SmartConnect URL for every company.

BrandMuscle also brings its 20-year-history working in such highly regulated industries as healthcare, financial services, and insurance. Medicare involves sensitive user information, and BrandMuscle provides SmartConnect with proven experience delivering the sort of brand- and legal-compliance that is required within the healthcare industry.

“Medicare can seem confusing, especially for people who find themselves used to employer coverage,” says Vanessa Henry, VP of SmartConnect. “The excellent news is that we make understanding Medicare easy, and help people uncover potential savings and extra advantages, all for free of charge to the business or individual.”

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About SmartConnect

SmartConnect is an exclusive program created specifically for Medicare-eligible, working or retiring adults and their members of the family. HR professionals can refer employees to SmartConnect and depend on this program for clear, accurate details about Medicare options and advantages. SmartConnect’s team of licensed agents deal with the needs of employees by comparing their employer coverage to a wide range of Medicare options to unlock potential advantages and savings, all as an extension of an organization’s advantages offerings. Learn more about SmartConnect:

About BrandMuscle
BrandMuscle is the leader in integrated local and channel marketing, serving over 175 of the world’s top brands, with 750 professionals in five offices globally. BrandMuscle provides marketers and their channel partners with the solutions, insights, and expertise to deliver an exceptional and consistent local brand experience. The BrandMuscle Intelligent Local Marketing Platform simplifies and scales digital and physical marketing execution, enabling brands to amass and retain the most effective customers, construct loyalty, grow revenue, and maximize ROI. For more details about BrandMuscle visit or call (866) 464-4342.

Contact: Maggie Sullivan Senior Content Marketing Manager
[email protected]

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Source: BrandMuscle


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