SBI General Insurance launches recent medical health insurance vertical


NEW DELHI: SBI General Insurance has launched a recent medical health insurance vertical, through which the corporate plans to concentrate on recent modern health products, in-house claim settlement process, amongst others, to spice up customer experience.

In accordance with a press statement, the corporate goals to leverage the expansive footprint and network of its parent company State Bank of India to further entrench medical health insurance penetration in tier 3 and 4 markets across India, thereby offering inexpensive and comprehensive medical health insurance products.

Ashwini Kumar Tewari, managing director (International Banking, Technology and Subsidiaries), State Bank of India, said, “The industry has witnessed a big rise within the demand for medical health insurance, especially within the wake of the pandemic…The core objective behind this recent step is to make health care available across the length and breadth of the country at an inexpensive cost. It’s of utmost necessary to extend the penetration of health care in tier 3 & 4, which will probably be enabled through SBI’s distribution strength. With all of the enablers we’re aiming for SBI General to be among the many top three general insurance firms for health in next three years.”

Speaking on the launch, PC Kandpal, MD & CEO, SBI General, said, “The launch of the brand new medical health insurance vertical will enable us to satisfy the rising demand of medical health insurance, and to supply best-in-class customer support. Through this vertical, we’ll manage all health-related claims in-house, thereby enhancing the shopper experience and can have the ability to succeed in the market segments with a dedicated health sales agency…We will even expand our strategic partnerships to strengthen our network of providers, thereby benefiting customers across the country.”

As per the corporate, SBI General Insurance has also partnered with Apollo 24/7 to supply its customers access to varied services offered by Apollo 24/7. These include tele/video medical consultations from over 9000+ verified Apollo doctors anywhere, at any time. The collaboration can also be expected to simplify customers’ medical journey by providing digital health records through a digital vault, a tech-enabled concierge service for Apollo 24/7 Services, online consultations with nutritionists for eating regimen planning and nutrition management and promoting healthy eating habits to forestall and treat illnesses. These advantages and services will be availed under the ‘SBI General Sanjeevani’ section on SBI General mobile app, as per the corporate.

The press release added that SBI General has joined hands with Sevamob, an organisation working extensively to handle health issues faced by women, children, and senior residents in northern India, especially Uttar Pradesh.

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