Pooja Ika: Changing Health Insurance Industry, Pioneers a Recent Medicare Advantage Health Plan in america


Pooja Ika

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BOSTON–Pooja Ika is the founder and CEO of eternalHealth. On the age of 24, she is the youngest woman to launch a latest Medicare Advantage Health Plan in america.

A 2019 Babson College graduate, Ms. Ika founded eternalHealth to deliver top quality, inexpensive care to her fellow Massachusetts residents. Committed to doing things the precise way, eternalHealth was built on trust, transparency, and integrity. Ms. Ika has been working tirelessly to make healthcare accessible for all, while also acting as an advocate and educator for her members.

Driven to make eternalHealth a catalyst for change within the medical insurance industry, Pooja is just not scared to tackle what some might call inconceivable. Ms. Ika states, “Nothing is inconceivable, with the precise team and the precise thought process, anything is feasible. I get up every morning, grateful to have the chance to do what I really like and be an advocate for our members.”

Ms. Ika has brought together a various and passionate team which can be committed to creating a difference. Her commitment to diversity and inclusion could be seen in any respect levels of the organization starting with the workforce and going all the way in which as much as the Board of Directors and Investors. Along with fostering a various work environment, 50% of the whole organization (workforce, executives, board of directors, and investors) are woman.

Although Ms. Ika officially launched eternalHealth in later half of 2020, she has been surrounded by the healthcare industry for so long as she will remember. Born and raised in Massachusetts, her mother is a primary care physician in Worcester, MA and her father is a healthcare entrepreneur. She credits her father for instilling in her a passion for entrepreneurship, and her mother for her love for healthcare and her commitment to at all times placing the member at the middle of each decision eternalHealth makes. This passion and commitment to make a positive difference has shaped her into who she is today: a resilient, fearless, and modern leader.

Ms. Ika serves on the board of althea.ai, a company committed to leveraging technology and data science to enhance financial and clinical outcomes, while reducing behavioral and systemic inefficiencies. Outside of healthcare, she is committed to helping provide opportunities to children in diverse urban communities and is in a position to accomplish that through her work with Junior Achievement, where she serves as a board member.

Here’s a Q-A with Ms. Ika:

INDIA Recent England News: Please tell our readers about your work and what you enjoy most about it? 

Pooja Ika: Growing up, I used to be at all times envious of my parents and the proven fact that work was never work for them, because they honestly enjoyed what they do. As corny as it might sound, I desired to feel the identical way about my work as well, and I’m lucky to say that I do. I really like people, and so for me by doing what I really like, I’m in a position to help my community and fellow residents.

INE: In the event you’re engaged with any charity or non-profit, please tell us why this organization and what do you do for them?  

PI: I’m grateful to have the chance to serve on the board of the Massachusetts Chapter of Junior Achievement. Junior Achievement is a non-profit organization that helps empower children through the ability of networking and entrepreneurship, opening latest doors for them and providing them another path.

Growing up as considered one of the one Indian kids in my town, I understand how it feels to not completely slot in. Even outside of our town, every time I turned the TV on or went on the web, I never saw young girls who looked like me, allowing me to think I could do those things as well. And that’s where Junior Achievement is available in, helping bridge the gap, and letting all children know that no matter race or ethnicity, anything is feasible in case you set your heart out on it.

INE: What are your hobbies and interests?  

PI: Once I am not working, I really like to spend time with those I really like including my family, friends, and my little toy poodle, Brooks! Brooks and I really like to walk around the town, meet latest friends, and take a look at latest restaurants.

INE: In what way you’re feeling you may have most positively influenced or served the area people and your organization/organization and skilled field? 

PI: At eternalHealth, our goal is to not only higher the medical insurance ecosystem for our members, but as a substitute for all of our fellow Massachusetts Residents! That’s the reason it’s so essential for us to function a catalyst for change within the healthcare space, pushing other insurers to check out what they’re offering and the way they could be higher as well, in order that the Medicare Beneficiary is protected and getting one of the best possible advantages.

INE: What’s your rare talent?  

PI: My rare talent is that I never take no for a solution. I’m a firm believer that nothing is inconceivable, and so due to that I at all times look for methods to show a no right into a yes.

INE: Your favorite books?  

PI: My favorite book is The Alchemist by Paulo Coelho since it has helped me understand the importance of living a life without fear.

INE: Your favorite quotes?  

PI: “Nothing is inconceivable. The word itself says I’m possible.” -Audrey Hepburn.

“Use your smile to vary the world, don’t let the world change your smile.” -Connor Franta

INE: Who inspires you essentially the most?  

PI: I credit a number of my passion for this space to each of my parents. I grew up watching my mother interact together with her patients and I saw the close relationships she was in a position to construct with them. She was not only their provider, but she was also their friend and someone they really trusted. My mom would and still does share stories about me to her patients and on the flip side, they might share stories about their very own children and would at all times make it some extent to ask about me and all of the progress I even have made since they last spoke. My mother’s patients trusted her enough to never go to the ER or do anything without calling her first, and by constructing that unique relationship together with her patients, my mother got here home with an incredible sense of gratitude and thankfulness.

Meanwhile, I watched my father dreams come to fruition, as he built corporations from scratch. I watched him undergo the standard ups and downs that you simply face in a start-up environment, and I saw him tackle any and each task with a smile on his face. By at all times being optimistic, he was in a position to bring together a gaggle of people that were equally passionate and shared the identical mission and vision. My mother made me fall in love with healthcare, while my father helped me develop my business acumen and made me fall in love with the start-up environment.

INE: Your core value you are trying to live by?  

PI: Transparency. It was really essential to me to foster a piece environment and culture that promoted openness, honesty, and mutual respect for an additional.



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