Ness goals to make traditional medical insurance as elusive as its namesake Scottish monster


Easy methods to slay the large

The corporate’s first product, the Ness Rewards App, has members earning points for healthy spending that they’ll redeem for healthy purchases. For instance, $500 spent on therapy and gym visits earns 500 points—enough for a salad at Sweetgreen. Soon, members will have the opportunity to earn points for going for a run, meditating or getting night’s sleep.

Later this yr Ness plans to mix the wellness rewards program with a recent bank card product. People often use the identical bank card for a long time, Flanzraich says. It’s a vehicle for constructing long-term customer relationships.

A Ness medical insurance program will come last, marketed initially to Ness card holders and the growing variety of independent employees who can select their very own plan.

“Ness will exist as a brand that customers know, and [will] exit of their method to buy on their very own,” Reilly says.

Flanzraich, who launched Ness with three co-founders, says the largest challenge to this point has been assembling an ideal team. The Ness mission helps attract top candidates, but he’s also attempting to construct a workplace culture focused on the wellness of employees. The corporate launched fully distant and plans to proceed that way.

“Every quarter we get the entire team together for an in-person NessFest, like a festival for Nessies, which—I will be honest—mainly costs the identical amount as an office space for 3 months,” Flanzraich says.


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