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LuLu Hypermarket is hosting its colourful “India Utsav” festival to rejoice the 76th Indian Independence Day — Azadi Ka Amrit Mahotsav. The festival was inaugurated by N. Ram Prasad, charge d’ affaires on the Indian Embassy in Riyadh, at LuLu Hypermarket Avenue Mall, Murabba. He was received by Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia.

Meanwhile, the festival was inaugurated in Jeddah by Indian Consul General Mohammed Shahid Alam.

India Utsav is a retail festival that brings alive the “3 Cs” of the Indian experience at LuLu: Culture, Commerce and Cuisine. It showcases the close industrial ties that the group enjoys with India. This 12 months, the event presents a novel immersive shopping experience with regional food trails, celebrity visits, exclusive promotions and fashion wear in time for the festive season to follow.

The festival sees the launch of 5 recent Indian brands within the Kingdom — Vadilal, Lazza, Agro Special, Everest, Govind and The Green Snack Co. — and special promotions on greater than 7,500 Indian products across various categories including FMCG, health and wonder, fruit and vegetables, household and fashion.

Of special interest to shoppers will likely be the “Flavors of India” segment — a celebration of the regional cuisines of India, which can take centerstage in any respect LuLu Hypermarkets within the Kingdom.

To mark the occasion, LuLu baked and displayed a 75-meter cake representing the colours of the Indian tricolor. Saudi artist Khalid also delighted shoppers by creating art using spice powders and rice.

“The LuLu Group’s promotion of Indo-Saudi commerce and cultural links has brought pride and honor to India in addition to to the Kingdom of Saudi Arabia and underscores the nice and cozy and friendly ties between each countries,” said Prasad.

“As a visionary businessman, Yusuf Ali has played an enormous role in expanding industrial relations between each countries and the region. He has put Indian exports through his chain on the 5,000 rupees ($629.5 million) crores trajectory. These include Indian fruit, vegetables, grain and non-food items for LuLu’s 235 hypermarkets around the globe. In Saudi Arabia, the group has initiated several far-sighted expansion projects and created employment opportunities for all. All this positions it to play a number one role within the Kingdom’s vivid future.”

LuLu, which has a robust Indian network of food processing and logistics centers for exporting bulk products to the Middle Eastern countries, has flown in lots of exclusive Indian products for the shopping festival. LuLu’s chefs have created an enormous range of authentic Indian specialties, desserts and street food delicacies in the recent food section. To finish the Indian cultural experience, trendy high-street fashion in addition to a curated collection of designer wear for festivals and weddings has been made available.

Speaking on the inauguration, Mohammed said: “We at LuLu, have pioneered the immersive and experiential shopping event, which adds value and an additional dimension to our shoppers’ retail outings. With a network of food sourcing and logistics centers across India, food processing units and LuLu’s own-label food products in addition to a cohort of expert fashion buyers who help our garments and clothing department to remain ahead of the trend,

we’re well-prepared to treat our shoppers with truly festive ‘Utsav’ shopping.”

“India Utsav” will run until Aug. 20 across LuLu Hypermarkets within the Kingdom in addition to on its website and app.

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